Target have partnered with Shannon Noll on a re-make of his classic Australian music clip “What about me”.

In this feel good music clip, Shannon Noll returns back to his home town of Condobilin. We see a massive semi-trailer filled with clothes pull into town. Target Essentials clothes are then handed out to the entire community from babies to the elderly.

‘Target Essentials’ as the name suggests are those every day essential items like basic t-shirts, shorts, underwear etc. It’s great to see a brand connect with a local community like this. A very clever feel-good clip. Enjoy….

http://www.youtube.com/watch?feature=player_embedded&v=sKVsPkHlOLc

http://www.youtube.com/watch?v=zOevV7jr4rs&feature=plcp