Myer Ambassadors Jennifer Hawkins and Kris Smith have just launched the Myer Autumn Winter 2013 Collections tonight at Mural Hall in a spectacular parade that showcased over 150 new season looks.
Mural Hall, at Myer Melbourne, was transformed into a ‘Modern Day Portraiture Gallery’ featuring fashion images of the ‘Autumn Winter Edit’. Over 350 guests took their seats in a theatre style setting as over 37 models walked in over 150 looks alongside the heritage hall backed by a super scaled 25 metre x 5 metre wall with moving digital designer names inlayed in the portraits.
Jennifer Hawkins made a stunning entrance in Toni Maticevski (pictured below) to open the show. Jennifer took to the catwalk five more times through the show wearing gorgeous designs from Nicola Finetti, Manning Cartell, Arthur Galan AG, Charlie Brown and sass & bide to close the show.
Complementing the fashion was the stunning looks created by the incredible Kevin Murphy and Yves Saint Laurent hair and makeup teams. Myer CEO Bernie Brookes sat front row alongside Myer’s leading designers, including Sarah-Jane Clarke and Heidi Middleton, Toni Maticevski, Karen Walker, Arthur Galan, Yeojin Bae, Jayson Brunsdon, Nicola Finetti, Leona Edmiston, Fleur Wood and Wayne Cooper.
An after party on the catwalk followed the event with beautiful catering provided by renowned Melbourne caterer The Big Group. The menu was filled with strong modern flavours – rustic yet refined. Delicious canapés included XO pork with crab, carrot and ginger remoulade and chilli oil and confit duck, pinenut and apricot cigar with pomegranate syrup.
For the third consecutive season the launch was live streamed via the Myer website to an excited and enthusiastic audience and for the first time viewers had the opportunity to shop the runway looks by purchasing selected Australian Designer Collections showcased live from the catwalk.
KEY TRENDS for Autumn/winter to look out for – the hero pant (prints and bold colours), peplums, leather, lace, metallic fabrics, embellishment and floral prints.