Adidas continues to prove it’s the most stylish sportswear brand in the world, yesterday showcasing its super cool Autumn Winter 2013 brand collection.
In a very sleek and athletic presentation, adidas united its two divisions – Sports Performance and adidas Originals to present more than forty looks across the Originals, football, running, training and tennis categories.
The brand’s multiple collaborations including adidas by Stella McCartney, adidas Originals by Jeremy Scott and adidas Originals by Kazuki were also united on the one runway. The show was opened with neons, metallics, florals and colour-blocked pastels from adidas by Stella McCartney, followed by a preview of the new adidas Barricade tennis collection by Stella McCartney – to be officially launched at the Australian Open in 2013.
Adidas Performance, including training, running and football was sleek and tech-heavy, showcasing adidas’ fastest football boot – the new adizero F50, alongside key running looks from the adizero and supernova ranges. adidas Originals reworked classic sports silhouettes inspired by 90’s tech running, while adidas Originals’ Blue Collection impressed with preppy collegiate clean-cut looks.
A merging of punk, basketball and jungle totem looks from adidas Originals by the unbelievably cool Jeremy Scott and Japanese-tech equestrian inspired looks from Kazuki 84lab completed the season preview.
Celebrity guests in attendance included Timomatic, Isabelle Cornish, Stephanie Rice and Sam Burgess. A live soundtrack by the incredible DJ Jonny Seymour set the pace for the energetic show.